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Create and Manage Google Shopping Listings

Learn how to publish and manage Google Shopping listings with Sellbrite

Written by Holland Rocha

Before creating Google listings in Sellbrite, it's important to understand which Google services are enabled for your Sellbrite account. To learn more about the Google services supported by Sellbrite, see our article on Google services and Destinations.

Add Store Product URLs to your products

If you have enabled Free Product Listings or Google Shopping Ads, your products must include a Store Product URL before you publish listings.

The Store Product URL tells Google where customers should go to purchase your product. Without it, Google cannot direct customers to your store.

You can add Store Product URLs from the Edit Product page or update them in bulk using a Product CSV file. When your Google listings are published, Sellbrite automatically sends these URLs to Google.

Creating Google Listings

Like other sales channels in Sellbrite, Google listings are best managed using Templates & Recipes.

When listings are published, Sellbrite will send your product information to every Google Destination that you have enabled. You do not need to create separate listings for each Destination.

The Google Listings Manager includes a Destination column that shows which Destinations currently have active listings.

Enable additional Google destinations

If you want to enable an additional Google destination, navigate to Settings > Sales Channel Integrations > Google Shopping.

Enable the new destination you want to use. Sellbrite will then give you the option to add your existing listings to that destination automatically.

Disable a Google destination

If you disable a destination, Sellbrite will give you the option to automatically remove your listings from that destination.

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