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Step 2: Understanding Products & how to build them
Step 2: Understanding Products & how to build them

Learn the best way to Build Products for the first time in this step

Holland Rocha avatar
Written by Holland Rocha
Updated over a week ago

What is a Product?

Before using Sellbrite to create listings, you will first need to have products in your account. Products in Sellbrite are basically a digital representation of the physical products you have on-hand. They are made up of information like description, color, size, brand, SKU, weight, etc. This information is required in order for your products to be listed on marketplaces and shopping cart platforms.

How to best build your products

You can build Products in Sellbrite in a few different ways, but the best way to do so will vary depending on how your current products are built and if you have a SKU system in place. To better understand the importance of SKUs in Sellbrite, check out this article.

If your Product SKUs are consistent across the sales channels you sell on, you can skip the rest of this article and proceed to step 3 (linked at the bottom of this page). If not, please review the scenarios below to determine if they apply to you.

1. Not all of my products have SKUs 

  • Example: I sell items on Etsy, and Etsy doesn't require SKUs, so some or all of my Etsy products don't have a SKU.

  • Example: My existing products have SKUs, but I want to use Sellbrite to list some new products which do not have a SKU.

Best practice: You'll need to add SKUs to all your listings. If you don't create your own SKU system, you'll just add some extra set-up time in Go-Live Step 4. 

2. I sell different products on different channels (no overlap)

  • Example: I have some of my Products listed on Channel 1, and the rest of them listed on Channel 2. No Products are sold on both channels, so there is no overlap.

  • Example: I have 100 shirts listed on Etsy. I have 50 coffee mugs listed on eBay.

Best practice: Scroll down and proceed to Step 3. For you, Step 3 will be two parts: first you'll build from eBay, then you'll build from Etsy. Since no item is sold on multiple channels, you have no risk of mismatched SKUs.

3. I Sell Different Products on Different Channels (some overlap) 

  • Example: I have 100 shirts listed on Etsy with SKUs. I also have 20 of those shirts listed on eBay.

Best practice: Confirm that your SKUs on both channels match. Otherwise, you'll add extra set-up time in Step 4. This could be hours, depending on the number of Products you have without matching SKUs. 

4. I have Mismatching SKUs

  • Example: I have the same Product listed on a few different channels. The product has a different SKU per channel.

  • Example: The shirt has SKU Wool_M_Black_Small on eBay, but has a different SKU on another channel, like Woolshirt_M_Black_Small.

Best practice: Adjust your SKUs so that they match across all of your sales channels before you build Products in Sellbrite. This process will require an initial time investment, but will save you time in the long term and ensure a consistent and efficient SKU system moving forward.


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