Rakuten Overview & FAQs

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This article will provide you with a brief overview of how Sellbrite integrates with Rakuten.

One-click Listing Import to Sellbrite

Order Import to Sellbrite

Sync Inventory

Fulfill Orders

Run Reports

Create New Listings on Rakuten

Manage/Edit Listings on Rakuten



Import existing listings from Rakuten

Import your existing listings from Rakuten with one click so that inventory quantities can be managed from your Sellbrite account. The Rakuten Listings Manager will allow you to Find & Link your listings to the products in your Sellbrite catalog, if the SKUs on your listings do not already match the SKUs on your products.


Manage Inventory from Sellbrite

Inventory sync is one of the most powerful features in Sellbrite. Once activated, Sellbrite updates your listings every 15 minutes with the available inventory of the products the listings are linked to. 

Import orders from Rakuten

Sellbrite pulls Orders from Rakuten and any other connected channels, primarily for inventory and reporting purposes, as well as some functionality for Fulfillment of those orders.

Update orders with tracking information from Sellbrite

Sellbrite allows you to add a shipment directly to your orders, and pushes the information back to Rakuten and out to your customer. You can also fulfill Rakuten orders with our integrated ShipStation or Fulfillment By Amazon integrations, and tracking info will automatically pass back to the channel.


Frequently Asked Questions


Q: Can I create listings on Rakuten?

A: No. Rakuten's integration capabilities limit Sellbrite from creating listings in the way it does with other channels. To create listings on Rakuten, you will need to go to Rakuten directly and follow their recommended listing methods.


Q: If I update my products in Sellbrite (change name, description, etc.) will that update my listings on Rakuten.

A: No. Sellbrite does not offer the ability to edit listing data, only inventory quantities as they change in your Sellbrite account.


Q: Can I fulfill my Rakuten orders with Sellbrite?

A: Yes. Orders from any of your connected sales channels, including Rakuten, can be fulfilled from Sellbrite. You can also fulfill those orders with Sellbrite's FBA integration, as well as through an integrated shipping partner, such as ShipStation.


Q: I fulfilled my order outside of Sellbrite. Why does it still show Ready to Ship inside my Sellbrite account?

A: Rakuten does not send order updates back to integrated partners like Sellbrite. Unless you fulfilled the order through Sellbrite, there is no way for us to automatically know the order was fulfilled. You will need to mark the order as shipped, manually, from the Orders tab.


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