Why You Need SKUs

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This article will teach you why you need SKUs in Sellbrite, as well as on your sales channels.

**We recently wrote a terrific blog post on how to create a SKU system for your products.**

The SKU (pronounced "skew") is a basic tenet of retail. SKU stands for Stock Keeping Unit. It is a unique identifier for every product you sell that makes inventory management possible across channels.

Sellbrite requires a SKU for every product in your inventory, whether a single item or a product with multiple variations. For a product with variations, each variation gets its own SKU.

Any listings you create from Sellbrite will use your SKU. While the title or description of your products may change slightly on different channels, the SKU will remain consistent and allow you to positively identify the item between systems.

This will also be helpful when filtering or sorting inventory or sales reports.

Why you should have SKUs before getting started

Getting setup with Sellbrite is super simple if you have SKUs.

Sellbrite can automatically build your product inventory using your SKUs. Additionally, Sellbrite will automatically “link” any listings with the same SKU to the matching product that was already created.

So let's say you import listings from Amazon using your SKU and choose to build your products. Then, you import listings from eBay and Bigcommerce. Your eBay and Bigcommerce listings will automatically link to the products that were built from your Amazon listings, and no duplicate products will be created in your catalog.

There will only be one product in your inventory with each SKU, and that product will link to your listings on all 3 channels.

This cuts the setup process down to just hours, or even minutes, compared to other systems that require manual linking and mapping.

When you get an order for an item, our system will subtract the quantity sold from that SKU and then update all the other listings on other channels that are linked to that SKU.

What to do if you don't have SKUs

Option 1: Add SKUs to your sales channel listings

Some sales channels, like Amazon, will require you to have a SKU for every listing. Others, like eBay, Shopify, Etsy, etc., do not require SKUs.

It is highly recommended that you take the time to add SKUs to your sales channels. The time spent will be well worth it.

For tips on how to create SKUs for your products, read this blog post.

Option 2: Let Sellbrite create SKUs for you

If you never plan to replenish stock on a particular product, or only sell one-of-a-kind items, it's conceivable that you would not yet have SKUs.

Sellbrite can autogenerate SKUs for your products during setup to get you started quickly. This option is only advised if you are only selling on one sales channel at this time, or if you have a relatively small number of listings, as you may need to manually link your additional sales channels to the autogenerated SKUs in Sellbrite. There would be no way for us to link them automatically for you.

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