Learn why SKUs are required in Sellbrite. Learn how to use (or create) a SKU System for your business.
Sellbrite requires a unique SKU for every Product in your inventory. Ensuring your Products have SKUs before you begin using Sellbrite will save you hours when completing your Go-Live Checklist.
What Is A SKU?
SKU (pronounced "skew") stands for Stock Keeping Unit. A SKU is the unique identifier for each Product you sell. SKUs are a core part of retail and ecommerce selling.
You may write the title or description for a Product differently on different channels, but the SKU will remain consistent. This allows Sellbrite to identify the Product across many channels. SKUs also make filtering your Products, working with inventory, and using sales reports much easier.
How Sellbrite uses SKUs
Sellbrite uses SKUs to "link" a Product to that Product's listings. Think of listings like advertisements for a Product. You may have listings on various Marketplaces (like eBay, Walmart, Etsy, etc.) for the same Product. You may also have listings for a Product on your own website/shopping cart platform (like Shopify, BigCommerce, or WooCommerce).
If SKUs are missing or do not match, Sellbrite cannot automatically link a Product to its listings, and cannot keep everything in sync. If you have SKUs but they don't match, you can solve this by manually linking a Product to its listings.
Will my SKU System work with Sellbrite?
1. Does every Product you sell have a SKU?
2. Do your Products have the same SKUs or different SKUs across different sales channels?
The same SKUs: Great! Sellbrite's auto-linking will work for you. Since your listings on different channels all have the same SKU for a single product, Sellbrite will know that this is the same item across the various channels, and will link the Product to the various listings.
Different (Mismatched) SKUs: If your listings for a Product have different SKUs per channel, this means your Product has Mismatched SKUs. When SKUs are mismatched, Sellbrite will think each SKU is a totally different item for sale, and won't be able to keep everything in sync.Example: You sell a white ceramic coffee mug on eBay. You also sell this same coffee mug on your Shopify website.
Example: You sell a ceramic coffee mug in white, and also sell it in black. The SKUs should look something like:
|Variation SKU||for black mug||CERAMIC_MUG_BLK|
|Variation SKU||for white mug||CERAMIC_MUG_WHT|
The black and white mugs are Variations. For a product with variations, each variation requires its own unique SKU.
What If I Don't Have SKUs?For tips on how to create SKUs for your Products in Sellbrite, read this blog post. You have a few options.
Option 1: Add SKUs to your sales channel listings
Option 2: Add SKUs to a CSV
Option 3: Let Sellbrite create SKUs for you (not recommended)If you never plan to replenish stock on a particular product, or only sell one-of-a-kind items, you may not have SKUs. Sellbrite can autogenerate SKUs for your products during setup to get you started quickly. This option is only advised if you sell on a single sales channel, or if you have a relatively small number of listings (under 250 listings). This is because you will need to manually link your product's listings to the autogenerated SKUs in Sellbrite. This can be time consuming for even a low number of SKUs. There is no way for Sellbrite to auto-link autogenerated SKUs to existing listings that have no SKUs.