Introduction to Sellbrite

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This article will provide you with a brief overview of how Sellbrite works so you can get up and running quickly and be set up for success. Alright, let's get started!

Welcome to Sellbrite!

Sellbrite is an inventory and listing management system for multichannel sellers. We make it simple to manage what you sell, and where you sell it.


Your inventory is what you sell and how much of it you have. Sellbrite is your central hub for your inventory.

Each item in your inventory that you stock and sell is referred to in Sellbrite as a Product. You can add a product, edit a product, or list a product. This is done in the Selling Manager, within the Inventory tab.

 Your Sellbrite Products

The term inventory also means the quantity, or stock levels, of your Products. You can adjust inventory and receive inventory into the system. This is done in the Inventory Manager, within the Inventory tab.

Your Sellbrite Inventory

A stock keeping unit or SKU (pronounced “skew”) is the unique identifier or code assigned to each specific product.  The SKU is created and assigned by you, the merchant, to identify and track your own inventory and should be constructed in a way that has meaning to you. Your Products in Sellbrite must have SKUs.

Product SKUs


Items you are offering for sale on a sales channel are called Listings. Your Listings from each channel are represented in Sellbrite in the Listings tab.

Listings in Sellbrite


Linking refers to a connection (or mapping) between a listing and its corresponding product in your inventory. 

If a listing uses the same SKU as a product, the two will be linked automatically. Listings without SKUs or with different SKUs than your inventory must be linked manually.

When your inventory in Sellbrite is linked to the listings imported from your sales channels, data can flow seamlessly from your inventory out to your listings. It also makes it possible for Sellbrite to adjust the stock levels in your inventory when orders are placed. Unlinked listings lead to inaccurate stock counts, overselling, and delayed fulfillment. Be sure that each item you sell on your channels - your listings - are linked (mapped) to a product in your Sellbrite inventory.

Inventory Sync

Adding Products

There are multiple ways to add your products and inventory to Sellbrite.

1. Automatically build them from existing listings

When you connect a sales channel and import your existing listings into Sellbrite, you have the option to automatically build your initial inventory from those listings. Your initial inventory will be set to the quantity found in the listings at the time of import. You may also create a product from a specific listing that has already been imported into Sellbrite. Show me more

2. Upload them in bulk using a CSV file

Using the Sellbrite CSV templates, you can add your products and inventory in bulk by populating the file and uploading it to Sellbrite. Show me more

3. Manually enter them one by one

In the Inventory Manager, you can click “Add Product” and enter all the product details and images. Show me more

Creating Listings

New listings can be created on the marketplaces from Sellbrite. Simply select the product or products you want to list, click the Create Listings button, choose the channel you want to list on, and follow the steps to create the listings. Show me more

Inventory Sync

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