Walmart Overview & FAQ's

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This article will provide you with a brief overview of how Sellbrite integrates with Walmart.

Importing existing listings from Walmart 

If you're already live and selling on Walmart, you can simply run a listing import to bring your listings into Sellbrite. Unlike your other sales channels, Walmart does not give you the option to automatically build products from your listings. Due to limitations with Walmart, much of the data required to build a product is not retrieved during a listing import.

This means you'll want to have your Sellbrite inventory established before importing listings from Walmart. If you’re using Walmart as your primary channel, we encourage you to build your product data using a CSV file. Show me more

Making sure your products are Walmart-ready before publishing your listings

All of your sales channels are unique and will require a certain amount of product data to successfully publish listings. Walmart is no exception, which is why you'll want to enrich your product data before attempting to create Walmart listings.

What you need to have:

Product images - If you're selling variation products, you'll want to make sure that all of your variations contain product images. Unlike other marketplaces, Walmart requires that each variation contains an image and will not simply use the image found in your parent SKU.

Product identifiers - Walmart also requires you to provide at least one of four product identifiers. UPCs are commonly used, however, Walmart also accepts GTIN, EAN and ISBN. If you're selling custom products that don't have product identifiers, you can request an exception from Walmart by submitting a new case in Partner Support.



Frequently Asked Questions

Q: Can I use Sellbrite to list my products to Walmart?

A: Yes, Sellbrite supports Walmart listing functionality.


Q: Does Sellbrite support variation listings for Walmart?

A: Yes, Sellbrite does support the publication of variation listings to Walmart. Variations will appear as separate rows in your Walmart Listings Manager (just like how they appear for Amazon), but they will be properly grouped on Walmart.


Q: Can I list products to Walmart that aren't already in the Walmart catalog?

A: Yes. If your products are not currently being sold on Walmart, you are able to add them to Walmart's product catalog directly from Sellbrite. 


Q: My listings have been publishing to Walmart for a long time. Is this normal?

A: Yes. While it's not normally the case, Walmart can sometimes take hours to "ingest" listing data. Typically, listings for products that don’t already exist in Walmart’s catalog will take longer than those that do. 


Q: Why can't I choose to build products from Walmart listings?

A: Due to Walmart limitations, Sellbrite is unable to retrieve enough product information that is essential to building products in your inventory. If you’re using Walmart as your primary channel, we encourage you to build your product data using a CSV file. Show me more


Q: Can I use Amazon FBA to fulfill my Walmart orders?

A: Technically it is possible to do this with Sellbrite. However, Walmart does not want sellers using FBA to fulfill orders, and Walmart's system won't accept any Amazon Logistics tracking info (codes beginning with "TBA-"). Walmart can suspend your selling privileges if they find out you are using FBA. Therefore, it is highly recommended not to fulfill Walmart orders with FBA. For an alternative to FBA, ask your Success Manager about Sellbrite's integration with Deliverr.


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