NOTE: Before trying to connect your Google Shopping account, confirm that the email address being used has admin privileges for the store being connected. Otherwise, the account will fail to connect and error will be returned.

To connect your Google Shopping account, you will first need your Google Merchant ID. You can find this in the top-right corner of the Google Merchant Center page.

Next, log into your Sellbrite account and navigate to Settings > Sales Channel Integrations > Connect a New Channel. From this page, select Google Shopping. Provide a channel nickname, then enter your Google Merchant ID.

Before connecting your account, you will have the option to enable Google Shopping Ads and Google Shopping Actions.

By default, you will be registered to list your products on surfaces across Google, meaning they will appear for free in search results around the web.

If you're not familiar with these programs, you can learn more, here, before choosing to enable them or keep them disabled. If you choose to disable these options, you can always enable them later in your Google Channel Settings.

Once you click "Connect Your Account", a popup will appear, asking you to grant Sellbrite access to your account. Click "Allow."

If you have multiple Google accounts, you will first need to select which account you are connecting.

Once your account is connected, Sellbrite will begin importing any existing listings from your Google Shopping account.

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