Sellbrite offers a robust integration with Fulfillment by Amazon, which means you can list your FBA items on other sales channels, sync your FBA stock levels to listings on any channel, and fulfill orders from any channel using your FBA inventory.


How it Works

The FBA integration uses Sellbrite's multi-warehouse functionality, so your FBA inventory is tracked in a separate warehouse location within Sellbrite than your default warehouse inventory. This means you can manage both your FBA inventory and your local inventory at once.

Once you enable your FBA account in Sellbrite (show me how), a few things will immediately happen:

  • Sellbrite will automatically create a new Warehouse Location for your FBA inventory
  • Your FBA inventory will begin importing into Sellbrite
  • Your Amazon FBA Orders will begin importing into Sellbrite.

WARNING: Imported FBA Orders may count towards your monthly order volume depending on your plan. Please check your plan’s details in the Sellbrite Settings tab under “Your Subscription".

If you have products in your catalog with the same SKUs as your FBA items, the FBA inventory will be added to those products. If not, then new products will be automatically created for you.

IMPORTANT: It is recommended that you first build your products via the Import Listings functionality for your Amazon channel. The FBA product building feature cannot retrieve any custom description or features that you've added to your listings.



Your FBA inventory will be automatically imported into Sellbrite, and then will continue to be updated with changes from Amazon.

You can see your FBA inventory in a separate warehouse location within each of your products.

You can also see your FBA inventory on the Inventory Manager page.


Inventory Update Schedule

Your FBA inventory is updated with two different processes:

Change of Quantity Update (every 15 minutes):

Every 15 minutes, Sellbrite will receive an FBA inventory update from Amazon with recent quantity changes. This means that the inventory of any FBA product in Sellbrite will be updated every 15 minutes.

This only includes existing FBA items, and does NOT include new FBA items that are added.

Full Warehouse Refresh (every 6 hours):

Every 6 hours, Sellbrite pulls in all of your FBA inventory and refreshes the entire warehouse.

During this process, any new items you send to FBA will be imported into Sellbrite, if they have been received into an Amazon warehouse. Items in transit to an FBA warehouse will not be imported to Sellbrite until they are received.

Once inside Sellbrite's inventory database, those items will be updated every 15 minutes.



You can use FBA to ship any orders, from any channels, as long as you have available FBA inventory for the items ordered.


Warehouse Locations for Fulfillment

For each sales channel that you have connected to Sellbrite, you can specify which warehouse locations to use for fulfillment (and inventory syncing). By default, all warehouse locations are enabled for all of your sales channels.

To change which warehouse locations are available for fulfillment on a sales channels, go to the Channel Settings page for that channel.

You'll see your Active Warehouse locations right underneath your Inventory Rules.

To disable a warehouse location for this channel, simply drag it over to the right.


Fulfillment Priority

The order in which these warehouse locations are organized on the Channel Settings page will dictate the fulfillment priority. This means that when a new order is received, the first warehouse in the list (starting from the top) that has available inventory for the items ordered will be used.

To change the order of the warehouse locations, simply drag them up or down to the new position.

If you prefer to fulfill your orders with FBA whenever possible, drag your FBA warehouse to the first position so that it will always be used first if there is inventory available.


Assigning Warehouse Locations on Orders

Based on the priority of your warehouse locations for each channel, a warehouse location will be automatically assigned to each item in your orders.

To send an order to FBA for fulfillment, an FBA warehouse location must be assigned to the order item.

Inventory will be reserved for the order from the warehouse assigned, and will eventually be deducted from the warehouse once the order is shipped.

To change the warehouse that is assigned, simply click on the currently assigned warehouse name and change the quantity ordered to a different warehouse location in the pop up window.


Fulfilling Orders with FBA

If the item ordered is assigned to an FBA location, you will be able to send the order to FBA for fulfillment. Learn more here

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