There are 2 primary ways to link your listings to your products.

Check out this video from our Video Academy, which details the concept of linking and how to link listings to your products.

When running a listing import from your sales channels, Sellbrite will give you the option to automatically build products from your existing listings (some channels don't provide this option). This option is commonly used when first setting up your Sellbrite account. This means that Sellbrite will pull the product information (images, title, description, etc.) from your listings and create products in your inventory, which will represent what you physically have on hand and house your inventory quantities.

The auto-build function will also retrieve your listing's SKUs which will automatically link your listings to the newly built products. In other words, enabling this will ensure that your listings are linked.

If you've built products in your inventory from a product spreadsheet or a previous listing import, you can choose to disable the auto-build feature. Running a listing import will automatically link your new listing to products in your inventory if your SKUs are an identical match. If the SKUs in your listings are inconsistent with the SKUs already in your inventory, your listings will remain unlinked and you will need to link them manually.


The linking functionality in Sellbrite is smart and efficient. Even when SKUs don't match between a listing and inventory, listings can be manually linked to inventory, quickly and simply.

To link a listing to an inventory item, find the unlinked listing in your Listings Manager and hover over the red "Unlinked" icon on the left of the title.

Inside the listing details page, an unlinked listing will show a yellow warning that it is not linked to a product. It will also show a red "unlinked" icon.

To link the listing to a product, simply click "Find & Link Product". You will be shown a popup window that allows you to search for the product to link.

If your listing SKU matches a SKU or title already in Sellbrite, it will be automatically shown here. Sellbrite will also show any other products with similar SKUs and product titles.

If the product is not found immediately, you can revise your search in the search box, and Sellbrite will automatically search again.

Simply click "Select", and the listing will be linked to that product.

If you find your listing linked to the wrong product, you can click "(unlink)" to remove the link, and then repeat the process above.

Did this answer your question?