There are 5 different Listing Templates for eBay. They allow you to save a majority of your category-based settings, to increase the efficiency of listing to eBay.
The Category template allows you to select a category into which you commonly list on eBay, and save the settings for that category so they don't need to be re-entered over and over again.
Note: Toggle the "Advanced Options" button On to see all of the available setting options. The default only displays the required fields.
The first sections of the Category templates allow you to select a primary and secondary category, along with 2 different Store categories if you manage an eBay store.
The eBay category can be located in two ways. 1. Clicking 'Search categories' will allow you to search by typing a category full or partial name. 2. Clicking 'Browse categories' will open a category tree that can be drilled into.
Choosing a Secondary Category is optional, and the item specifics that you select later are dependent on the Primary Category.
After selecting the category, or categories, for this template, map the product conditions for that category based on the conditions in Sellbrite's catalog: New, Used, and Reconditioned.
Also, make sure to choose the listing format and duration for this template. Merchants who create both auction and fixed price listings will want to duplicate their template once finished and create a secondary version with the other format type.
It is possible to have multiple templates per category with various duration lengths and other settings.
One of the most powerful features of this template is the ability to map your Item Specifics in advance. You'll see all of the available Item Specifics for the Primary Category you chose.
If the products in this category include variations, make sure to map the Variation Attributes in the center drop-down to the variation Item Specific of your choice. This will tell eBay what your listing varies on when you apply the category template to the listing.
For example, you can map the Variation Attribute option of "Color" to the Item Specific called "Color." You can locate all of your variation attributes toward the bottom of the drop-down in the "Variation Attributes" section.
If you forget to map the variation attribute, and attempt to list a variation product to eBay, you'll receive a listing error message indicating the the Item Specifics setup is incorrect, and you'll need to correct it in the template setup.
Any Custom Attributes you've created for your products will be visible in the drop-down under the "Custom Attributes" section, and can be mapped to the item-specific fields.
IMPORTANT: After you've created a Category Template with mapped item specifics, the values you use in Sellbrite can be mapped to the values that eBay will accept for that category.
For example, if you sell t-shirts and your sizes in Sellbrite are "Large", "X-Large", etc., you can map your Sellbrite values to the sizes that eBay accepts for t-shirts ("L","XL",etc.. The mapping tool looks like this:
The Item Specific Values Mapping tool is located at the bottom of your Templates & Recipes page:
Lastly, you can map all of your Product Identifiers for eBay in the event you use multiple Product IDs (UPC, EAN, ISBN, etc.) in your inventory. Mapping this field also ensures that any update to a Product ID in your Sellbrite inventory will get passed automatically to your eBay listings.
Title & Description Template
The Title & Description Template allows you to configure your eBay listing title, subtitle, and description, so they can be populated dynamically when you create or update your listings.
The eBay Title field is populated by default with dynamic tag for Name, which pulls the name of the product into the field.
In the template below, we've built a formula for the listing title based on Product Tags from Inventory: "Name" - "Brand" "MPN". When applied to a product, this would result in a title like this:
"Bamboo 2-in-1 Fine & Flea Dog Combs with Travel Case - Bamboo 810191"
Subtitle is an optional field that may incur an additional fee from eBay depending on your type of account. Most merchants choose to leave this field blank, but subtitles do improve search visibility and rank.
The Description field is the most commonly customized field for eBay. Sellbrite offers a variety of customization methods, depending on the level of sophistication you wish to achieve:
- You can maintain a simple text field (which is the default setting) by simply leaving the Description tag as-is. This will dynamically pull the product description into the listing description box when this template is applied to your listing.
- To add some styling and other product attribute information, click the "Basic HTML Editor" button to open the editor tool. It works similarly to Microsoft Word, in that you can add plain text and/or dynamic product attribute tags, formatting, bold, paragraph spacing, etc, and not worry about having to be able to "write code." Sellbrite will convert your layout to HTML for you.
- If you have an existing HTML template you wish to use, clicking 'Source' within the HTML Editor allows you to paste your HTML code, into which you can insert the Product Tags you wish to use (click the "insert tags" button on the top right of the editor).
The Shipping Template allow you to set the shipping options you offer on select groups of listings.
A single template can hold both domestic and international shipping options, along with the ability to make your listings available for eBay's Global Shipping Program.
There is an option to 'Exclude Locations' to which you do not wish to ship due to increased cost or risk of fraud.
Payment & Returns Template
The Payment & Returns Template is the most straightforward of all of your eBay Templates. It allows you to store your PayPal address and payment instructions. You can also require Immediate Payment if desired and include Sales Tax.
The reason a merchant may want multiple Payment & Returns Templates is due to the ability to set Handling Time. If you sell Build to Order or Dropship products of various lead times, you may need multiple templates to account for each expected Handling Time window.
The Pricing Template allows you to configure custom price settings for your listings, for both Fixed Price and Auction listings, so you don't need to separate them by listing format.
Pricing Templates include the same Pricing Rules you can employ on your global Channel Settings pages, except that a Template gives you the flexibility to apply Pricing Rules to individual listings, rather than all of the listings within the channel.
For eBay, you have the ability to set your Best Offer parameters to automatically accept or decline an offer.