eBay Listing Templates

Learn about and how to use the various Listing Templates available for eBay.

Holland Rocha avatar
Written by Holland Rocha
Updated over a week ago

There are 5 different Listing Templates for eBay. They allow you to save a majority of your category-based settings, to increase the efficiency of listing to eBay.

Category Template

The Category template allows you to select a category into which you commonly list on eBay, and save the settings for that category so they don't need to be re-entered over and over again.

Note: Toggle the "Advanced Options" button On to see all of the available setting options. The default only displays the required fields.

The first sections of the Category templates allow you to select a primary and secondary category, along with 2 different Store categories if you manage an eBay store.

The eBay category can be located in two ways. 1. Clicking 'Search categories' will allow you to search by typing a category full or partial name. 2. Clicking 'Browse categories' will open a category tree that can be drilled into.

Choosing a Secondary Category is optional, and the item specifics that you select later are dependent on the Primary Category.

After selecting the category, or categories, for this template, map the product conditions for that category based on the conditions in Sellbrite's catalog: New, Used, and Reconditioned.

Also, make sure to choose the listing format and duration for this template. Merchants who create both auction and fixed price listings will want to duplicate their template once finished and create a secondary version with the other format type.

It is possible to have multiple templates per category with various duration lengths and other settings.

One of the most powerful features of this template is the ability to map your Item Specifics in advance. You'll see all of the available Item Specifics for the Primary Category you chose.

If the products you are listing have variations, make sure to map the Variation Attributes as well. This is how you tell eBay what it is that your products vary on.

For example, you can map the Variation Attribute option of "Color" to the Item Specific called "Color." You can locate all of your variation attributes toward the bottom of the drop-down in the "Variation Attributes" section.

If you forget to map the variation attribute, and attempt to list a variation product to eBay, you'll receive a listing error message indicating the the Item Specifics setup is incorrect, and you'll need to correct it in the template setup.

Any Custom Attributes you've created for your products will be visible in the drop-down under the "Custom Attributes" section, and can be mapped to the item-specific fields.

Title & Description Template

The Title & Description Template allows you to configure the mapping for your eBay listing title, subtitle, and description.

This allows you to map addition product attributes to these fields. For example, if you want to include your product's price in the listing title, you would click no the "Insert Product Tags" dropdown and select "Price."

Subtitle is an optional field that may incur an additional fee from eBay depending on your type of account. Most merchants choose to leave this field blank, but subtitles do improve search visibility and rank.

The Description field is the most commonly customized field for eBay. Sellbrite offers a variety of customization methods, depending on the level of sophistication you wish to achieve:

  • You can maintain a simple text field (which is the default setting) by simply leaving the Description tag as-is. This will pull the product description into the listing description field when this template is applied to your listing.

  • To add some styling and other product attribute information, click the "Basic HTML Editor" button to open the editor tool. It works similarly to Microsoft Word, in that you can add plain text and/or dynamic product attribute tags, formatting, bold, paragraph spacing, etc, and not worry about having to be able to "write code." Sellbrite will convert your layout to HTML for you.

  • If you have an existing HTML template you wish to use, clicking 'Source' within the HTML Editor allows you to paste your HTML code, into which you can insert the Product Tags you wish to use (click the "insert tags" button on the top right of the editor).  

Shipping Template

The Shipping Template allow you to set the shipping options you offer on select groups of listings.

A single template can hold both domestic and international shipping options, along with the ability to make your listings available for eBay's Global Shipping Program.

There is an option to 'Exclude Locations' to which you do not wish to ship due to increased cost or risk of fraud.

You will notice that there isn't a "Weight" field in your Shipping Template. Item weights are automatically pulled from your product information by this template and passed to your listing. Weights will not be reflected in your listings unless you have a Shipping Template applied.


Payment & Returns Template

The Payment & Returns Template is the most straightforward of all of your eBay Templates. It allows you to store your PayPal address and payment instructions. You can also require Immediate Payment if desired and include Sales Tax.

The reason a merchant may want multiple Payment & Returns Templates is due to the ability to set Handling Time. If you sell made to order products or drop ship some of your products, you may need multiple templates to account for each expected Handling Time window.


Pricing Template

The Pricing Template allows you to configure custom pricing settings for your listings, for both Fixed Price and Auction listings, so you don't need to separate them by listing format.

Pricing Templates include the same Pricing Rules you can employ on your global Channel Settings pages, except that a Template gives you the flexibility to apply Pricing Rules to individual listings, rather than all of the listings within the channel.

For eBay, you have the ability to set your Best Offer parameters to automatically accept or decline an offer.

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