The physical items that you stock and sell are called Products in Sellbrite.

Each product has attributes associated with it. Examples of product attributes are product name, SKU, description, dimensions, images, etc.

In Sellbrite, there are 3 ways to build products with product attributes. Click on one of the options below for detailed instructions.

This method is recommended for most merchants because it's usually the easiest. 

Sellbrite builds your products using the data in your listings. All you do is simply run a listing import.

Bulk via Spreadsheet

Build products in bulk by uploading a CSV spreadsheet with your products and their attributes. 

This method is best if you prefer working with spreadsheets. If you already have your data in a spreadsheet, you will need to move that data into Sellbrite's template. Sellbrite does not accept any other types of spreadsheets but its own CSV template.


Enter your products one at a time directly in Sellbrite. This method is best when you're only entering a few products into Sellbrite, or if you prefer to add products manually.

Product Variations

A variation is a product that differs on variables such as color, size, materials, etc. For instance, let's say you are selling a mug that comes in 3 different colors. Each color represents a variation of the same product.

Variations can also come in combinations such as size and color (e.g. Blue and Large).

When variations are grouped under a main product, that main product is called a Parent. A Parent SKU is required to keep the variations organized together under the Parent, so they can be listed together as one single listing.

Parents have no inventory quantities, as they are not actual sellable items. However, a Parent SKU can have a price, which will be the default price for any variation unless otherwise specified.

Duplicating Products

It's possible to duplicate existing products in order to create a new product that is the same or similar to another product in your account. The duplicate feature is available for both single products and products with variations.

Note: You will be required to change the SKU for the duplicated product prior to saving the product. Sellbrite will not allow the same SKU to exist multiple times in your products tab.

Custom Attributes

You can create additional attributes outside of the ones available in the default Product catalog. This is done through the use of Custom Attributes.

Here's a list of uses for Custom Attributes to better merchandise your listings and manage your data:

  • Secondary category field for easier CSV management.
  • A notes field for any purpose (inventory, product line, supplier note, etc.)
  • Additional condition notes for your team
  • Designated fields for return policy, shipping policy, etc. for inserting into in dynamic descriptions
  • Channel-specific listing titles
  • Hosted image URLs for inserting additional product images into your description
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