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Sellbrite glossary of terms
Sellbrite glossary of terms

Learn the meanings of several terms used throughout the Sellbrite app and Help Center.

Holland Rocha avatar
Written by Holland Rocha
Updated over a week ago


Products are the items you sell. Each product has data associated with it like: name, SKU, description, dimensions, images, etc. To view products, click the Products Tab in Sellbrite. You can view "All Products" to see and list products or Inventory to see the location and quantity you have for products.



Inventory is the quantity (number) of a product that you have. Your Inventory can have additional data associated with it. Example: cost of goods and warehouse information (where the quantity is located). Edit your Inventory individually or in bulk from the Products Tab > Inventory. Or, use a CSV Spreadsheet import.


Listings are like an advertisement for your product. A listing is not the same as a product. Products are the physical things you sell, whereas a listing is an offer for that product on a sales channel (think of it like an advertisement). Listing data includes price, shipping and payment information, and sales channel category. View listings on each sales channel by clicking on the Listings Tab.

Sales Channels

Sales Channels are the places you sell your Products. There are two types of sales channels: 1) Marketplaces and 2) Shopping Carts. Marketplaces include eBay, Amazon, Etsy, etc. Shopping Carts include Shopify, BigCommerce, and WooCommerce, which you may use for selling products on your own website. In Sellbrite, each Sales Channel has inventory rules, listing presets, and channel-specific settings that you can customize to your liking.


Categories can mean one of two things. 

1: Sellbrite has categories, which can be added for a product on the Product Page. Using Sellbrite Categories allows you to assign categories to Products for internal organization in Sellbrite. This is helpful for batch listing, reporting, and editing data across a group of similar products. You can create any custom Sellbrite Category you want.

Within each Sales Channel, categories refer to the specific listing categories available for each marketplace. Each marketplace has its own category tree for you to list under.


A SKU, or Stock Keeping Unit, is the unique identifier assigned to each product you sell. A SKU is required in Sellbrite (and on most sales channels). In the retail industry, SKUs are part of inventory control. SKUs enable retailers to track each product. In Sellbrite, SKUs are used to link your products to listings and orders. Learn more here.

Parent & Variation Products

If a product comes in more than one size, color, or material, the product has Variations. Each Variation has it's own SKU in Sellbrite. Example: If a coffee cup varies on color, the black mug and the white mug are considered Variations. Each Variation gets its own unique SKU, so Sellbrite can identity the black cup from the white cup. Variations can also come in combinations- Example: a large white t-shirt (varies on size and color).


A Link is the connection between a Listing and its corresponding Product. The link enables Sellbrite to know which Product to adjust inventory for when orders are placed for a particular Listing. Linking also allows Sellbrite to update the available inventory quantities to any other Listings you have for the product.


To IMPORT data means to get data INTO Sellbrite. Data can be imported into Sellbrite from 1) your sales channels or 2 ) by uploading an Excel .csv file, also known as a CSV Spreadsheet.


To EXPORT data means to get data OUT OF Sellbrite. Sellbrite can export data in two formats:

1) An Inventory CSV Spreadsheet: contains information specific to inventory, like SKU, Quantity, and COGS (Cost of Goods Sold)

2) A Product CSV Spreadsheet: contains product attributes like description, dimensions, features, images, etc.

Product Attribute

A Product Attribute is any detail about a Product. Example: name, description, brand, condition, SKU, UPC, etc.

Product Attribute Placeholders

Product Attribute Placeholders have curvy brackets around them and look like this: {{name}} {{description}}

You can add Product Attribute Placeholders to Templates. Doing this is a great way quickly customize your Listings in bulk for each channel.

Presets, Templates & Recipes

Each sales channel has different data you need to enter. You can save commonly used data settings into a Preset or a Template, so you don't have to repeat your work when creating listings. A Recipe is a collection of multiple Templates. 

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