If you are new to selling or advertising you products on Google, you may have noticed there are a few different services to choose from. This article will help you make sense of each platform, and determine which (if not all) are right for your business.

This is a free program that allows people to see product results from your store in the Google Shopping tab.
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Google Shopping Ads is almost identical to surfaces across Google. Think of it as the paid version of the program. Instead of relying on keywords and SEO (search engine optimization), Shopping Ads will promote your products based on the cost-per-click campaigns that you create.
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Buy on Google for Search and Shopping will be ending in the US on September 26, 2023. You should continue to fulfill and deliver all orders placed on or before that date, and honor cancellations, returns, refunds and warranties as stated in your store policies.