In 2015, Amazon began allowing certain sellers to directly ship Prime orders without putting their inventory into FBA. This program provides many Sellers with an opportunity for increased sales by gaining access to Amazon Prime customers.

These orders will need to have shipping labels purchased through the Amazon Buy Shipping service and will need to be processed as a high priority.

Sellbrite has added a "Prime" indicator on the main orders table and on the order detail page so sellers can identify and prioritize fulfillment of their Prime orders.