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Walmart Quick FAQs

Written by Elliot K

Here are answers to the most common questions about using Sellbrite with Walmart.

Where do I find the API keys to connect my Walmart channel?

Log into your Seller Center account and select Settings. Scroll to the bottom of the dropdown and select API Key Management. From that page, you may need to regenerate the Private Key if you haven't done so yet. Use these keys to connect Walmart from the Walmart Settings page in Sellbrite.

Does Sellbrite support variation listings for Walmart?

Yes. Sellbrite supports publishing variation listings to Walmart. Variations appear as separate rows in your Walmart Listings Manager (the same as Amazon), but they are properly grouped on Walmart.

I imported listings from Walmart, but I don't see them in Sellbrite. Why?

It can take Walmart up to 72 hours to make new listings available through their API. If your listings aren't importing into Sellbrite, wait until 72 hours have passed, then try again.

I have a UPC exemption with Walmart. Can I still create listings from Sellbrite?

Yes. If you have a UPC exemption, enter CUSTOM in the GTIN field when publishing your listings from Sellbrite.

I imported my listings from Walmart, but my product descriptions are missing. Why?

This is a limitation of Walmart's API, which does not allow third-party apps like Sellbrite to retrieve data from the Description field. The only fields Walmart provides are the SKU, main product image, product identifiers, product name, price, and primary category.

My listings have been publishing to Walmart for a long time. Is this normal?

Yes. Walmart runs listing updates through internal compliance checks to ensure they meet platform standards. This review is triggered and managed entirely on Walmart's side and can take up to 31 hours. During this time, your listing may show as "Processing", which means Walmart hasn't accepted it yet. Listings for products that don't already exist in Walmart's catalog can also take longer to process. If you don't see movement after 31 hours, please reach out to our support team.

Can I use Amazon FBA to fulfill my Walmart orders?

Walmart does allow sellers to use FBA to fulfill orders. However, you must ship items in a neutral box and block Amazon Logistics as a carrier to comply with Walmart's shipping and fulfillment policy. These settings are enabled by default in Sellbrite when fulfilling Walmart orders via FBA.

How do I get on Walmart Free 2-Day Shipping?

You can get pre-approved for Walmart's fast shipping program by fulfilling through Flexport. Sellbrite integrates directly with their program, making it easy to manage your orders and qualify for 2-day shipping.

Does Sellbrite integrate with Walmart Fulfillment Services (WFS)?

No. Sellbrite does not currently integrate with Walmart Fulfillment Services, and it is not on our product roadmap at this time.

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